Ever wonder why you are never the same size across all clothing brands? Possibly freaked out after you assumed you gained weight when you were a size two last trip but a size six this time. It’s a mental battle, which is exactly why brands do it. Officially titled vanity sizing by the industry, to conger up insecurities to increase buying power by women who are pleasantly pleased to find out they are a size XXS (extra, extra skinny).









